My book review of Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader and Liking Your Life
As the Creator and Host of Marketing Made Simple TV, my show has become the go-to destination for authors wishing to promote their books. In fact, top authors like Ted Rubin (Return on Relationship), Jeffrey Hayzlett (Running the Guantlet), Brandon Steiner (You Gotta Have Balls) and New York Times best-selling author Daniel Pink (To Sell is Human) have all been guests on show.
Patty Azzarello
So when I was approached about doing a book review on this tome on business leadership and booking the author on the show, I was skeptical. After all, I have something these authors want – a massive global audience of over 2 million people! But I really enjoyed Patty’s book and learned a lot. I highly recommend it to you.
Rise covers a lot of ground on practices that make for a great manager. I also suggest you visit Patty’s company page, The Azzarelo Group.
Some of the key topics included in the book:
Part One – DO Better
- Work smarter, not harder
- Focus on ruthless priorities, not everything
- Delegate or die. Don’t try to do everything yourself.
- Don’t Just Accept Work. Redefine it.
- Focus on business outcomes, not task completion.
Part 2 – LOOK Better
- Be visible, but not annoying. (Communicate a lot but be brief)
- Credibility is gold.
- You need a persona brand.
- Develop mentors.
- Invest in your personal appearance. (Look good)
Part 3 – CONNECT Better
- Get help from others
- Be an authentic networker. Help others.
- Why every CEO once had his or her first CEO job. (Don’t be intimidated)
- Tips on landing a senior management job.
- Why you need to get on “The List” long before a job is posted.
Finally she wraps up with the need for work-life balance and shares the realities of leadership – you often have doubts and feel inadequate.
I’m also pleased to report that the book author will soon make an appearance on Marketing Made Simple TV, the TV on the Web show.
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